About Us

NIID was officially established in New York in 2014. The founders, Jason Li and Harris Haynie, found that there were very few backpack styles and functional options for business people to choose from, which were not enough to meet the changing lifestyle needs of modern people! NIID’s purpose is to provide modern people with Providing flexible and functional carry-on bags, rejecting the stereotype of boring and bulky bags in the past. To date, it has launched a number of popular series, including FINO gun bag series, Radiant Urban bag series, ST@TEMENT fashion casual bag series, CAHCE deformed fitness bag series, NEO simple series and RFID anti-theft wallet series.